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Waxing Crescent

The Moon is 2 days old today.
Next phase begins on May 25.

The lunar phase or phase of the moon is the shape of the illuminated (sunlit) portion of the Moon as seen by an observer on Earth. With each phase, this website changes themes.

Nika Simovich

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Origin Stories

This year at ICFF, Areaware curated a selection of original artist prototypes, production artifacts, and archival materials that illustrate the design origins of Areaware’s full 2015 Collection. A two-tone printed broadsheet, a microsite, and the vinyl graphics support this theme by showcasing two voices: Areaware’s voice of mass production, and the designer’s original intention.

Visit Origin Stories Microsite

Creative Direction: Lisa Smith. Product Development and Archive: Blair Prietz. Art Direction: Elsa Brown. Origin Story Text and Copy Editing: Michael Hunter. Broadsheet photography (front): Sergiy Barchuk. Broadsheet photography (back): Elsa Brown and Michael Hunter.
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