Waxing Crescent

The Moon is 2 days old today.
Next phase begins on May 25.

The lunar phase or phase of the moon is the shape of the illuminated (sunlit) portion of the Moon as seen by an observer on Earth. With each phase, this website changes themes.

Nika Simovich


Hello Kitty Book

I’ve always been interested in how polarizing of an aesthetic cuteness is. A mascot of cuteness is Hello Kitty, and upon researching her, I found an article about the psychology behind her success. Inspired by the article, I designed a booklet to chronicle my research. The article in the booklet is titled “How Hello Kitty Commodifies The Cute, Cool, and Camp. Consumutopia versus Control in Japan” by Brian J. McVeigh.

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nika simovich plus-book-8001-1-2016-12-31
nika simovich plus-book-8001-2-2016-12-31
nika simovich booklet-0198-2016-12-31