on

Waxing Crescent

The Moon is 2 days old today.
Next phase begins on May 25.

The lunar phase or phase of the moon is the shape of the illuminated (sunlit) portion of the Moon as seen by an observer on Earth. With each phase, this website changes themes.

Nika Simovich

Information

Areaware Unboxing Video Titles

To build hype for its products for the holidays, Areaware referenced the Youtube sensation of unboxing videos. Each video features an Areaware product being “unboxed” from an unexpected surface. The titles appear slowly, “unboxing” the name of the series and product. Additionally, the titles reference 1970’s commercials, to match the overall low-fi aesthetic.

Creative Direction: Lisa Smith. Art Direction: Elsa Brown.